Overview
Connecting Korean Startups with Canadian Investment Opportunities: In 2024, eight innovative startups were selected through the Korean Business Association, related organizations, and the Korean government to foster international collaboration and growth.
My Role: Project Brand Designer
Team: PM, Event operator, Marketing team at The way company
Design Concept Development Process
The project aimed to establish a trusted relationship between selected startups and potential investors. To achieve this, I began by selecting an appropriate color palette. After several meetings and testing color mockups, our team chose a blue and purple theme based on research into color psychology and vibrancy.
Blue symbolizes growth and professionalism, while purple embodies creativity and innovation. Together, these colors perfectly aligned with the project’s objective of bridging startups and investment groups, creating a visually cohesive and meaningful representation of the initiative.
Since most of the startups were IT-based and focused on AI technologies, we incorporated a space-themed visual concept to evoke innovation, ambition, and forward-thinking. This design choice successfully conveyed the essence of the startups, highlighting their advanced technological focus and the passion driving their ambitions.
